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World Denim Day – 2024

April 24

World Denim Day, often observed on the last Wednesday of April, is a global campaign aimed at raising awareness about sexual assault and challenging the misconceptions surrounding it. This initiative was sparked by a 1998 Italian Supreme Court decision that overturned a rape conviction. The court argued that because the survivor was wearing tight jeans, she must have helped her assailant remove them, implying consent. This ruling prompted women in the Italian Parliament to wear jeans in protest.

In response, the Denim Day campaign was born, encouraging people worldwide to wear denim as a symbol of protest against victim-blaming and to demonstrate solidarity with survivors. It has since evolved into an annual event where individuals, organizations, and communities wear denim to engage in conversations about consent, sexual assault prevention, and the importance of supporting survivors. World Denim Day serves as a powerful reminder that everyone has a role to play in challenging harmful attitudes and fostering a culture of respect and consent.

Post your denim-inspired activist wear on social media and tag us to show your support.


April 24
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